WOUNDED WARRIORS CANADA
(Ottawa, Canada - Normandy, France - Vancouver Island, Canada )
Event Coverage, Event Promotion, Social Media Management
Our collaboration with Wounded Warriors Canada delves deep into their key events: Ride for Mental Health, Battlefield Bike Ride, and Wounded Warrior Run BC. We’ve seamlessly integrated with their core team, capturing personal stories of participants and supporters.
Our event campaigns cover everything from media coordination to lighting iconic Canadian landmarks, weaving personal narratives from live event coverage, all while steering fundraising efforts.
We don’t just work alongside them; we merge with their mission, becoming one unified community.
01
Ride for Mental Health (2024)
Canada-Wide
“BUILDING MOMENTUM, ONE RIDE AT A TIME”
For the 2024 Ride For Mental Health, we embraced a community-focused approach, expanding the event nationwide. Our strategy aimed to drive registrations coast to coast by engaging our core rider network and attracting new participants.
Our mission was to surpass 2023’s registration goals, and we achieved just that. Community rides took centerstage, from partnering with the Ontario Provincial Police to breathtaking rides through the Rocky Mountains. We crafted an organic strategy, keeping participants informed and engaged with meaningful incentives, including designing two exclusive jerseys for achieving fundraising milestones.
Our paid strategy specifically targeted new riders unfamiliar with the organization and the event, primarily utilizing the Meta platform. To amplify our presence, we illuminated key landmarks, including the High Level Bridge in Edmonton, Niagara Falls, and the Calgary Tower.
The impact this year was unprecedented, and we are thrilled about what’s to come in 2025.
Building momentum, one ride at a time.
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We raised over $150,000 for the National Ride for Mental Health in 2024
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Our goal was to expand our reach across Canada and we managed to recruit new riders across the nation to join. From Ontario to Vancouver Island, we reached coast to coast.
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We had over 374 riders all across Canada join for the 2024 National Ride For Mental Health, all in support of Wounded Warriors Canada
Ride for Mental Health (2024) - Canada-Wide
02
Battlefield Bike Ride 2024
Normandy, France
“HONOURING HISTORY DRIVING CHANGE”
The Battlefield Bike Ride took us across the waters to the historic grounds of Normandy, France, centered around their mission: Honouring the Fallen, Helping the Living. Over 5 days, we cycled to pay homage to the soldiers who made the ultimate sacrifice during D-Day in WWII.
Our mission was to amplify the riders’ fundraising efforts in the lead-up to the event. We crafted compelling emails, assembled fundraising packs, and implemented a strategic organic social media plan to keep participants informed and motivated.
During the ride, we directed our lens at individual stories and the essence of the event, showcased on a newly launched social account. The result? The campaign achieved the highest increase in fundraising efforts ever experienced during event week, surpassing past goals.
Honouring history, driving change.
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We raised over $450,000 for the Battlefield Bike Ride in 2024.
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Our event coverage throughout the week showcased the full experience to individuals that couldn’t attend as well as rider features, that touched on why they have chosen to join the ride and support Wounded Warriors Canada. Throughout the week, we saw incremental donations to the cause and significant reach across our social platforms.
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The 2024 Battlefield Bike Ride was the largest donation campaign compared to previous years.
Battlefield Bike Ride (2024) - Normandy, France
03
Wounded Warriors Run BC (2024)
Vancouver Island, British Columbia, Canada
“CONNECTING COMMUNITIES, ONE STORY AT A TIME”
We set off on the ferry and joined the team on Vancouver Island for an epic 800KM run over 8 days with 8 dedicated runners. Starting in Port Hardy and ending in Victoria, our mission was clear: to boost support for the vital mental health programs of Wounded Warriors Canada.
Through this journey, we focused on sharing personal stories from the runners and support crew—highlighting why each was committed to this cause. Over the 8-day stretch, we created 16 engaging posts and videos, shared 154 stories, and sparked over 431 shares.
The content resonated far and wide, earning features in Cowichan Valley Now, Goldstream News Gazette, CHEK News, 97.3 The Eagle, iHeartRadio, Nanaimo News NOW, Vancouver Island Free Daily, Alberni Valley News, Times Colonist, and BNN Breaking.
Connecting communities, one story at a time.
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We joined the team as they ran from Port Hardy, all the way down to Victoria in British Columbia.
800KM - 8 Runners - 8 Days.
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We embedded ourselves within the team and captured the experiences, donations and the runner journey. The coverage captured the attention of local media and was featured on Cowichan Valley Now, Goldstream News Gazette, CHEK News, 97.3 The Eagle, iHeartRadio, Nanaimo News NOW, Vancouver Island Free Daily, Alberni Valley News, Times Colonist, and BNN Breaking.
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The entire week generated more traffic than any campaign previously for the Wounded Warrior Run BC. It resulted in media attention and anonymous donations.
Wounded Warrior Run BC (2024) - Vancouver Island, BC
04
Wounded Warriors Run BC (2024)
Ottawa, Ontario, Canada
“SIMPLE, EFFECTIVE, AND COMMUNITY-DRIVEN”
We crafted a comprehensive 360 campaign to engage first responders, veterans, and their families nationwide, encouraging participation in the Ride for Mental Health, whether by organizing a local ride or joining the main event in Ottawa.
Our strategy combined organic and paid social media efforts to boost registrations and stretched across radio broadcasts while illuminating landmarks like the CN Tower, Niagara Falls, and BC Place.
To support our riders, we developed a fundraising pack loaded with tools and resources, ensuring they stayed engaged and empowered in their fundraising journey.
Simple, effective, and community-driven.
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The National Ride For Mental Health n 2023 reached coast-to-coast with individual community rides across the country as well as an in-person event in Ottawa, Ontario.
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Our campaign extended into broadcast channels, raising awareness of Wounded Warriors Canada. We also illuminated key landmarks across the nation, which included the CN Tower, Niagara Falls and BC Place.
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The campaign was fuelled by individual communities across the nation. We had individual riders, teams, and whole communities come together in support of Wounded Warriors Canada on the one-day.
