WOUNDED WARRIOR RUN BC 2025
(Vancouver Island, Canada )
Event Coverage, Event Promotion, Social Media Management, Web Design, Traditional Marketing [OOH], PR Execution, Email Marketing
The Wounded Warriors Run BC is an extraordinary journey that spans Vancouver Island, raising awareness and supporting essential mental health programs for trauma-exposed professionals and their families. Tasked with amplifying their mission, we worked closely with Wounded Warriors Canada to create a comprehensive branding, design, and social media strategy that would bring their cause to the forefront.
Wounded Warrior RUN BC 2025 was a year to remember. The new Gala Dinner brought fresh energy, helping drive up participation and fundraising. Alongside the signature 1-Day Run and 8-Day Run, the campaign delivered real results—a 23% boost in total funds raised over the previous year.
Social media picked up pace too, reaching over 800,000 views and sparking conversations across Instagram and Facebook. But this was more than just another campaign. We built a community, one that connected people from Port Hardy down to Victoria, united by a common purpose.
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BC RUN GALA
Victoria, B.C.
“CONNECTING COMMUNITIES, ONE STEP AT A TIME”
The Gala marked the official launch of the Wounded Warrior Run BC campaign, uniting our community in support of the mental health and well-being of Vancouver Island’s Veterans, First Responders, and their families. Our team partnered with the fundraising committee to coordinate branding assets, promotional materials, and all elements needed to make this inspiring event possible.
BC RUN Gala (2025) -Victoria, B.C.
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Wounded Warrior Run BC Event Coverage (2025)
Vancouver Island
“8 DAYS, 8 RUNNERS, 800KMS”
The 8-Day Coverage of the Wounded Warrior Run BC 2025 from Feb 22 to March 3 saw a surge in engagement, with 46 posts and 160 stories shared across platforms.
This period had a strong visual impact, showcasing key moments from the run, participant stories, and real-time updates. The coverage helped to amplify the event’s reach and solidify support for the cause, with notable engagement across both platforms.
RUN BC (2025) - Vancouver Island, B.C.
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Media Coverage
Vancouver Island, British Columbia, Canada
“CONNECTING COMMUNITIES, ONE STORY AT A TIME”
The Wounded Warrior Run BC 2025 received extensive media coverage across various local and regional news outlets. These publications highlighted key milestones, participant stories, and the overall impact of the event. This widespread coverage helped to further amplify the message, reaching a broader audience and increasing awareness of Wounded Warriors Canada’s mission.
In addition to media articles, social media mentions from organizations, supporters, and influencers contributed to significant online engagement, further extending the campaign’s visibility.
